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31 Jan 2009 13:00 | by: Remmert Braat

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Imagine if we could transplant the brain forever, somehow preserving or capturing its essence. Would this then be the key to eternal life or would it need to adapt dramatically over time, thereby changing its essence and forfeiting the promise of eternal life? I believe it must and it will adapt. Transplants only prolong the inevitable since all must change in the end - even advertising.

A lot of old thinking has been transplanted into the new digital world. Sometimes this works and mostly it doesn't. When was the last time you clicked on a Facebook ad?

Everyone jumps on the bandwagon and announces the imminent death of the illustrious banner, but does anyone wonder why? Perhaps we should ask the consumer and put him (or her - ouch!) in the driver's seat.

  read more...


6 Jun 2008 17:15 | by: Remmert Braat

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De digitale wereld van vandaag ziet er eigenlijk heel raar uit. Allerlei sites bevatten stukjes van je online identiteit. Als we alleen al kijken naar je contacten, zien we hoe versnipperd dit is. De meeste mensen houden contacten bij op hun telefoon, email programmas, werk, vrienden op hyves, professionele contacten op linkedin, buitenlandse vrienden op Facebook, andere vakidioten op Twitter en ga zo maar door. Om de zoveel tijd krijg je wel een uitnodiging voor weer een nieuwe site met een sociaal netwerk en het is gewoon niet bij te houden. Naast het feit dat je weer een nieuw profiel moet invullen, begin je ook weer met leeg netwerk dat je weer moet opbouwen. Persoonlijk vind ik het bezwaarlijk om je hele adresboek telkens een uitnodiging te sturen. Dat zou beter moeten kunnen zou je zeggen.   read more...