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29 Apr 2015 10:05 | by: Remmert Braat

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Suppose you are looking to buy some books by Michael Lewis. Imagine walking into a market hall that is completely filled with books, newspapers, journals and other publications all mixed together in a gigantic unordered, unstructured pile. Trying to find anything in that mess is next to impossible right, eh?

Well, welcome to the way we more or less search for information online. Not really all that different. Semantic search could be one of the ways to help us get a better search experience. This article discusses some of the benefits of semantic search and names the biggest challenges that need to be overcome to enjoy those benefits.   read more...

31 Jan 2009 13:00 | by: Remmert Braat

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Imagine if we could transplant the brain forever, somehow preserving or capturing its essence. Would this then be the key to eternal life or would it need to adapt dramatically over time, thereby changing its essence and forfeiting the promise of eternal life? I believe it must and it will adapt. Transplants only prolong the inevitable since all must change in the end - even advertising.

A lot of old thinking has been transplanted into the new digital world. Sometimes this works and mostly it doesn't. When was the last time you clicked on a Facebook ad?

Everyone jumps on the bandwagon and announces the imminent death of the illustrious banner, but does anyone wonder why? Perhaps we should ask the consumer and put him (or her - ouch!) in the driver's seat.


14 Jul 2008 13:00 | by: Remmert Braat

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Why is it that site search is implemented in such a poor way on many sites out there? To prove my point I will take you through the following example about David:

David has just moved to Rotterdam. His new house has been renovated and David is left with a truckload of rubble and garbage that he wants to dump at the closest disposal site. He's heard that there are self-service disposal sites in the area. All David needs to do is figure out which site is closest and what its opening hours are. So David sets out to gather all the information he needs to achieve his goal. He visits the Rotterdam city website but thinks the menu is too cumbersome and can't find what he needs, so finally decides to try search.


2 Jul 2008 09:41 | by: Remmert Braat

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Social media zijn hot maar net zoals bij iedere hype gebruikelijk is ontstaat er een hoog 'me too' gehalte. Je ziet steeds meer sites die sociale features aanbieden die weinig tot niks toevoegen aan de site. Slap it on and don't even think about it.

Nu data portability wat prominenter op de agenda staat, lijkt social networking zich te gaan ontworstelen aan de greep van de grote netwerken. Bedrijven willen de boot niet missen dus komt de vraag bovendrijven "we moeten iets met dat social networking" Eigenlijk is dit niks nieuws - een paar jaar geleden heette dit nog "we hebben een community nodig"
De vraag die eigenlijk gesteld moet worden is:

- Wat willen we nu bereiken met de site cq online strategy?
- Hoe kan social networking hieraan bijdragen?


6 Jun 2008 17:15 | by: Remmert Braat

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De digitale wereld van vandaag ziet er eigenlijk heel raar uit. Allerlei sites bevatten stukjes van je online identiteit. Als we alleen al kijken naar je contacten, zien we hoe versnipperd dit is. De meeste mensen houden contacten bij op hun telefoon, email programmas, werk, vrienden op hyves, professionele contacten op linkedin, buitenlandse vrienden op Facebook, andere vakidioten op Twitter en ga zo maar door. Om de zoveel tijd krijg je wel een uitnodiging voor weer een nieuwe site met een sociaal netwerk en het is gewoon niet bij te houden. Naast het feit dat je weer een nieuw profiel moet invullen, begin je ook weer met leeg netwerk dat je weer moet opbouwen. Persoonlijk vind ik het bezwaarlijk om je hele adresboek telkens een uitnodiging te sturen. Dat zou beter moeten kunnen zou je zeggen.   read more...